This comfy Terry Bath Pillow is designed for maximum pleasure with added terry cloth to deliver plush comfort and suction cups for convenient positioning in the tub. To inflate, slightly squeeze base of valve to open airway. Please note that the air valve only opens up when squeezed. As you are holding the valve open, proceed to blow air into the tube until pillow is inflated. Then close air valve by pushing down plug to seal opening. For best results attach to a clean, smooth, dry surface.